Bluecasting

Although arguably neologism “bluecasting” is gradually gaining ground as a common term for the provision of any small digital media to suitable media provisioning enabled devices over Bluetooth via the OBEX protocol. Where by “small digital media” does not exclusively mean advertisements but could include photos, podcast style audio content, video, mobile ticketing, text messages, games (especially those written in J2ME) or even other applications.

[ Via: http://en.wikipedia.org/wiki/Bluecasting ]